Funding

What lenders and investors actually look for

The documents, numbers and narrative that turn a funding application into an approval.

What lenders and investors actually look for
Funding readiness5 min read

Funding decisions are built on trust. Lenders and investors want to see a clear business case, reliable numbers, realistic assumptions and documents that prove the business is organised.

Make the Opportunity Easy to Understand

A good funding pack explains what the business does, why the opportunity matters, how money will be used and how repayment or return will happen.

Support the Story With Numbers

Financial models should connect revenue, costs, cash flow and assumptions. The numbers must be practical enough for a lender or investor to test.

Show That the Business Is Ready

Clean records, compliance documents, contracts, bank statements and management reports make the business easier to trust.

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